For Immediate Release
October 16, 2007
Media Contact:
Debbie Koke
(914) 536-7557
Horizon Marketing Group Merges its Company of Brands into Single, Integrated Company
-Integration to Provide a More Streamlined Operation for its Clients-
Rocky Hill, CT -Horizon Marketing Group, Inc., a leading full-service marketing communications agency, has announced the merger of its four independent brands into a single integrated company. Horizon's family of brands include: Vanguard Strategies Company, Peer 360, Relationship Capital Group (RCG), and the newly launched Divide The Ride (dividetheride.com). The motivation behind the merger is to provide Horizon clients with more streamlined operations. Each of the brands will retain its existing corporate brand identity. However, client agreements and billing function will be handled exclusively by Horizon Marketing Group.
"The merger is the next logical step for Horizon Marketing Group and we are confident that our well defined integration plan will provide our clients with a more cohesive organization," stated Bryn Tindall, CEO, Horizon Marking Group. "We believe that this merger will provide greater clarity for our clients when it comes to defining operational procedures. Moving forward, we expect to see an even higher level of client satisfaction."
Horizon Marketing Group and its family of companies provides products and services to a variety of clients in the business and non-profit sectors, including: The Home Depot, Heineken, Wrigley, GE, Subway, Carter's, Timex, Smirnoff, Stanley Tools, OshKosh B'Gosh, Coldwell Banker, National MS Society, Liberty Medical, and Sun Microsystems.
About Horizon Marketing Group:
Horizon Marketing Group, based in Rocky Hill, Connecticut and St. Petersburg, Florida, is a leading full-service marketing communications agency that provides creative services, email marketing and communication services, technology solutions and strategic services. Horizon's professional staff works with large and small companies in finding the right fit of products and services to meet their needs. From launching an informational website, developing a new e-commerce enterprise, creating a new corporate identity, or developing and implementing email strategies, Horizon has the capabilities and experience to help. Horizon's team has expertise in research & planning, website design, systems development, and integration with legacy systems. For more information on Horizon Marketing Group, please visit our website at www.horizonmarketing.com.
About Peer360:
Peer 360 features rich e-mail marketing products, strategically executed by professionals, offering multitudes of downloading, file sharing, and reporting capabilities to fully integrate offline and online marketing strategies. Peer 360 is recently launching Peer 360 Version 8.0. For more information, please visit our website at www.peer360.com.
About Vanguard Strategies Company:
Vanguard Strategies Company helps clients identify and evaluate opportunities, combining marketing and technologies to solve key business problems, drive competitive advantage, and stimulate business growth. Vanguard's service offerings include: Email Marketing & Website Strategies, Public Relations & ePR, Search Engine Marketing (SEM) & Search Engine Optimization (SEO). For more information, please visit our website at www.vanguardstrategies.com.
About Relationship Capital Group:
Relationship Capital Group specializes in relationship sales consulting. RCG helps companies understand and make best use of their organization?s network of relationships by combining real-world relationship based sales strategies with sophisticated relationship management technologies. The result is a unique set of solutions that helps organizations systematically utilize relationships to access key accounts and increase sales. For more information, please visit our website at www.rcgsolutions.com.
About Divide The Ride:
Divide The Ride provides parents with a free, secure and easy to use method of creating carpools with families they know and trust. Using web-based technology, Divide The Ride helps busy parents by creating on-line carpool calendars based on parents' schedules and driving availability. What makes Divide The Ride unique is its ability to create a schedule of driving assignments based upon each parent's individual needs. The carpool calendar is then emailed to everyone in the group along with text messages and email reminders. Divide The Ride is a free service and all information is safe and secure. For more information, please visit our website at www.dividetheride.com.