Cracking The Code in Lower Manhattan

Mona Lisa Drinking a Beer? New Yorkers Unlock the Mystery of Two of Italy's Greatest and Most Authentic Exports

White Plains, NY - For centuries, the secret of what lies behind Mona Lisa's eyes and cryptic smile has remained one of the greatest mysteries of the ages. Scholars, authors and now even Hollywood, as depicted in The DaVinci Code, have been caught up in an attempt to reveal one of the most fascinating and enduring mysteries of our time. Mona Lisa has become a symbol of international intrigue, captivating the hearts and imaginations of people from every corner of the globe.

Today, Mona Lisa can literally be found just around the corner throughout lower Manhattan. Her famous facade can be spied on graffiti-style art posters adorned with the bold tagline "Mystery Solved." The mystery in this case is why Mona Lisa is holding a Moretti beer? Moretti, which is fast becoming the top selling beer in Italy, is the "real deal," just like the Mona Lisa herself. Combined, these two genuine Italian originals make for an ultimate Italian experience-something New Yorkers can appreciate and enjoy without ever leaving the neighborhood.

Award winning Birra Moretti brings the best of Italy to U.S. consumers with a newly launched Moretti website (www.morettibeer.com). Here, visitors (of legal drinking age only) can discover and share in the passion of the Italian lifestyle, "La Dolce Vita," with Moretti inspired food recipes, scenic Moretti e-cards, desktop screensavers and wallpaper. The Moretti website will also show a glimpse of Italian life through photographs, fun facts and a behind the scenes look at Moretti beer making.

"Moretti is the answer for consumers who appreciate an authentic, Italian experience," said Damiano Possenti, Star Brand Imports marketing manager for Moretti. "Like the Mona Lisa, everyone appreciates a genuine original. In fact, Moretti is still produced following traditional handcrafted brewing methods. For those seeking the ultimate Italian beer experience, the mystery has been solved with Moretti."

About Moretti:

In 1859, Luigi Moretti founded his "Beer and Ice Factory" in Udine, Italy. Today, Birra Moretti, the most desired beer in Italy, is still produced following traditional handcrafted brewing methods, the result of a production process that has remained almost unchanged. The recipient of several international awards, Birra Moretti is now exported to more than 30 countries worldwide. Star Brand Imports markets and imports Moretti in the U.S. For more information visit: www.morettibeer.com.

About Star Brand Imports:

Star Brand Imports, based in White Plains, NY and a member of the Heineken Group, imports and markets a wide range of specialty beer brands, including: Paulaner and Hacker-Pschorr imported from Munich, Germany; Birra Moretti, produced in Northern Italy; Murphy's Stout and Murphy's Red Beer; Affligem brewed in Belgium; Zywiec from Poland; Edelweiss from Austria and Fischer imported from France. For more information, please visit www.starbrandimports.com.