Insight Casino Research Unveils First Ever Player Satisfaction Benchmarks For U.S. Casinos

For the first time, casino management can compare player satisfaction ratings for every key areas of their casino's operation to national and regional casino benchmark norms.

CANTON, CT - Insight Casino Research, LLC (ICR) today announced the introduction of the Performa BenchmarkT Player Satisfaction Survey - the first player satisfaction survey in the casino industry that lets management evaluate its casino's performance ratings - in every key area of operations - against national and regional casino benchmark norms.

"Essentially, we've developed a yardstick by which casinos throughout the U.S. can now understand where their casino is meeting player expectations, and where it's falling short compared to similar size casinos across the country, regionally or right near by." said ICR's CEO Jeff Fine.

ICR developed the player benchmark system based on the underlying premise that a more satisfying overall casino experience for players would inevitably lead to increased visits and revenue.and profitability.

Mitchell Etess, President and CEO of Mohegan Sun said, "Insight Casino Research has given us a deeper understanding of what drives patron satisfaction and gets players to visit more often. I have no doubt that the insights they've delivered have helped accelerate our growth."

The Performa BenchmarkT Player Satisfaction Survey is compiled through structured phone interviews with each casino's players. Then that data is compared to ratings compiled and aggregated from hundreds of casinos and thousands of players throughout the U.S.

"Our clients really like the idea that we can show them how their casino's ratings compare to casinos regionally and nationally that are the same size and type. We can even compare them to their closest competitor. Needless to say, this feature of the survey has been exceptionally popular!" said Fine.

Founded in 2001, Insight Casino Research is dedicated exclusively to the casino industry. Based in Canton, Connecticut, the organization offers a range of services and products that provide casino management with actionable, player-based data. For more information, visit www.insightcasinoresearch.com.