Vive La France! Celebrate Bastille Day the French Way with the Introduction of Fischer Blonde

Fischer Beer Brings the 'Joie de Vivre' of France to American Consumers This Summer With a Classic Style

White Plains, NY - When it comes to appreciating the finer things in life, the French know a thing or two. The appreciation of a premium French beer like Fischer, which has a reputation for being reassuringly expensive®, is no exception. Starting this summer, U.S. consumers can enjoy some French sophistication of their own, with the introduction of Fischer Blonde, the latest style offered by Fischer.

Fischer Blonde is available just in time for the July 14 celebration of Bastille Day, the French national holiday commemorating the start of the French Revolution. Stateside, Americans always enjoy a good celebration. And what better way to celebrate this historic event than with Fischer Blonde? Fischer Blonde's subtle and fruity accents and rich aromatic palette is encased in a bright gold color. An embossed bottle with swing-top closing emphasizes the brands traditional character and makes for a classic presentation-truly a step-up from other products.

Since 1821, Fischer beer has been brewed by several generations of brewmasters who maintain the highest quality of standards. It is this tradition that has become the flagship of the Fischer brewery, representing centuries old Germanic brewing techniques meshed with French sophistication. The result? A premium French beer naturally brewed from hops and barley cultivated in the northeastern countryside of France.

It is no secret that the French are well known for their indulgence of gastronomic delights, and beer is no exception. Fischer beer lives up to its upscale French heritage, making it the perfect menu addition for French-themed restaurants, bistros, cafés and specialty beverage outlets.

"Fischer is an authentic French brewed beer, ideal for Americans who yearn to experience the timeless sophistication that the French are known for," said Damiano Possenti, Star Brand Imports marketing manager for Fischer. "The premium taste of Fischer Blonde, coupled with the masterful heritage of the Fischer brand, is perfect for consumers who wish to elevate their beer drinking experience to a whole new level of class and style."

Fischer Amber, which boasts a smooth, roasted-malt finish encased in a bright amber color, will continue to be available to U.S. consumers.

About Fischer:

Fischer Brewery was founded in 1821 in Schiltigheim near Strausbourg, France, as a family business. Strasbourg is the heart of Alsace, and is a cultural bridge between France and Germany. In addition to its unique cultural and geographical location, Fischer has also built their reputation and savoir-faire with a consistent dedication to quality since 1821 by several generations of brewmasters. In 1996, Brasserie Fischer S.A. was sold to Heineken. For more information, please visit www.brasseriefischer.com

About Star Brand Imports:

Star Brand Imports, based in White Plains, NY, and a member of the Heineken Group, imports and markets a wide range of specialty beer brands, including: Paulaner and Hacker-Pschorr imported from Munich, Germany; Birra Moretti, produced in Northern Italy; Murphy's Stout and Murphy's Red Beer; Affligem brewed in Belgium; Zywiec from Poland and Fischer imported from France. For more information, please visit www.starbrandimports.com