Celebrate Bastille Day the French Way

Fischer Beer Brings an Authentic French Experience Stateside
with a Summer Promotion for On- and Off-Premise Retailers

White Plains, NY - Bastille Day, celebrated on July 14, is a French national holiday commomerating the start of the French Revolution. It is a historic occasion marked by fireworks, parades and, of course plenty of "Vive la France" toasts throughout the country. Fischer Amber, an authentic, premium French beer naturally brewed from hops and barley culitivated in the northeastern countryside of France, is the ideal ale to celebrate Bastille Day, not only in France but also in the U.S., where Americans always enjoy a good celebration.

To bring the Bastille Day celebratory experience to life stateside, Fischer will celebrate the occasion, with special Fischer POS, including on-premise table tents and off-premise case cards.

Fischer will continue the Bastille Day celebration with a Summer-long promotion for on- and off-premise retailers, by offering authentic Fischer POS. Elegant Fischer branded glassware, aprons, coasters, tabletents, case cards and shelf talkers, where legal, will add touches of French flair.

The French are known for their passion when it comes to palate pleasing delights, and beer is no exception. Fischer beer lives up to its passionate French heritage by boasting a delicate, fruity aroma, creamy head, full round flavor and smooth, roasted-malt finish, encased in a bright amber color. It is the perfect menu addition for French-themed restaurants, bistros, cafés and speciality beverage outlets.

"Fischer is an authentic French brewed beer, perfect for celebrating the passion of the French while at the same time providing a bridge for those Americans who yearn to experience the joie de vivre of France," said Damiano Possenti, Star Brand Imports marketing manager for Fischer. "The exciting Bastille Day promotion works both on- and off-premise by offering consumers a wonderful French experience."

About Fischer:

Fischer Brewery was founded in 1821 in Schiltigheim near Strausbourg, France, as a family business. Strasbourg is the heart of Alsace, and it is a cultural bridge between France and Germany. Next to this unique cultural and geographical location, Fischer has also built its reputation and savoir-faire with a consistent care for quality, applied since 1821, by several generations of brewmasters. In 1996, Brasserie Fischer S.A. was sold to Heineken. For more information, please visit www.brasseriefischer.com

About Star Brand Imports:

Star Brand Imports, based in White Plains, NY, imports and markets a wide range of specialty beer brands, including: Paulaner and Hacker-Pschorr imported from Munich, Germany; Birra Moretti, produced in Northern Italy; Murphy's Stout and Murphy's Red Beer, brewed according to the original recipe from Cork, Ireland; Affligem brewed in Belgium; Zywiec from Poland; Edelweiss from Austria and Fischer imported from France. A member of the Heineken Group, Star Brand Imports was established in 1980 as Fischer Beverages International - the American affiliate of Brasserie Fischer S.A. in Strasbourg, France. In 1996, Brasserie Fischer S.A. was sold to Heineken. For more information, please visit www.starbrandimports.com.