Steve McLoughlin
General Manager
smcloughlin@horizonmarketing.com

Steve brings more than 14 years experience creating successful traditional and interactive marketing programs in both the business-to-consumer and business-to-business arenas. His experience leading marketing initiatives as a corporate client and managing high-profile client engagements at leading agencies gives him a unique perspective that combines strategic and creative marketing insight within the rigors of corporate processes.

By combining his background in strategic marketing and 6 Sigma Quality Certification, he is able to help his clients develop innovative marketing concepts and realize these ideas through closed-loop, measurable processes.

Before joining Horizon, Steve led client engagements with GE, Mass Mutual and Genworth Financial while with email content management firm H2F Media. Previously, Steve served with GE Commercial Finance as Vice President, Marketing & E-business Communications, leading projects to improve the effectiveness of high impact sales and marketing initiatives. In addition, he served as Vice President of Online Marketing for GE Financial Network, leading an award-winning guerilla marketing program, Tossed & Found, as well as other Internet marketing initiatives, including online advertising, e-mail, data-driven programs and affiliate marketing. Several of Steve's projects earned recognition for best practices, including e-mail marketing, a closed-loop marketing/lead management system, a campaign management process, cross-sell programs, and several sales incentive programs.

Prior to GE, Steve worked with interactive agency Organic, Inc., as an Account Director leading key accounts such as Avis, Deja.com, the U.S. Navy and First USA. He began his marketing career leading projects for clients such as Labatt USA, Nine West, Inc., and PepsiCo Foods, with marketing communications firm Zink Communications-Visual Design Group.

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